distinct microsites for a variety of product launches
several apps used by promoters to collect data & offer prizes
anti-cheating algorithms, designed to detect & prevent duplicate entries
Over the years we have been in charge of designing a series of microsites and web apps used to promote various products from Silan, Persil, Perwoll, Schwarzkopf, and other Henkel Brands.
The microsites usually highlighted a new products and had a contest attached, consisting of buying certain products and entering the campaign. The apps focused on the interaction between promoters and clients, the former being able to win certain prizes on the spot and also enter the campaign for the 'big prize'.
Throughout the campaigns we had to develop certain safety measures so that the participants would not be able to have duplicate entries.
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