dero

deliverables
ux design | web app
key attributes
playful web app used on tablet by promoters
prize allocation algorithm
anti-cheating measures & secured promoter access
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Story


This particular project designed for Unilever involved the launch of a new product on Valentine's Day. People that bought the new products could enter a contest using an app via tablets from promoterst that were in the hypermarkets.

They would win an instant prize and also enter the race for a big prize. One of the key features was the allocation of prizes between promoters so that everyone would have equal chances of winning, yet no one particular prize would run out.

Each promoter would have a user and password and would set the prize amounts each day. Certain safety measures were put in place so that neither the promoters nor the participants could cheat and a master admin also had acces to a cms that monitored and allowed changes to be made during the campaign.
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